Marketing

Marketers stew over what new contortionist act they will have to perform to reach their target market. By updating every mobile phone operating system to become an opt in marketing portal, via the phone’s native email application, Marketing 4.0 (See the article) can reach every phone user, globally. The first email sent by the handset manufacturer to customers will advise them that the operating system owner will be delivering offers to the customers via a rich email service.