Showroom™ Shopping & Procurement Business Strategy

When shopping at retail level or procuring for wholesale distribution or alternatively for production asset investment, showroom shopping offers the optimum results. That is shopping on a purely showcase basis - no shopping bags required.

An example is presented for apparel marketing. All sizes of apparel will be mirrored by trial garments. They are only for fit. The featured apparel in clothing showrooms is for display and texture appraisal. Trial garments will be available in most of the high demand fabrics, in black or in white shades.

The orders accumulated are taken from your mobile phone, rather than from store. The store will market extra value which can be redeemed via a promotions QR code found at large posts throughout the showroom. Scan before you depart. Delivery of the customer’s ordered items along with accepted promotional extras will be delivered to the nominated, preferred locations.

QR codes will populate to the section of the website where the same products are showcased in marketing photos and similar, very brief videos. Oppo phones will be the preferred device for filming and photographing products. The company website of the marketer will instruct the photographer on how to visually merchandise their in-store products.

Only the best early entrants to the marketing opportunity will be accepted commercially. Carbon copy your email or email a copy of your database submission to a legally reliable witness, and notify the marketer, immediately in writing (email) that you have done so. It is a mutual confidence assurance.

Marketing collateral will be most efficiently collected by ad hoc still and video photographers from individuals from the general public. They may submit their images/video to the product marketers for a perpetual or ongoing payment known as a royalty.

Ad hoc sales of images will pay more upfront for the marketing collateral. The long term return of financial value will be significantly less than a royalty, after only three years. Sensible and established merchandisers will opt for royalties only. At early stage, you may select the ad hoc sale method. The intermediate is the blended option of lower fixed income as well as lower variable or royalty income.

The strategy integrates completely with the Xerqon marketing strategy known as Trademark. See the article of the same name.

© Xerqon Pty Ltd 2026