SEEDEP™ Cardholder Data Environment Platform From PCI

Market Intelligence

Market Intelligence is the analysis and reporting, to the orginating market, the performance data which illicits its own business-to-partner/customer operations.

Executive Summary

SEEDEP technologies have been historically explored, commercially. They include plaforms such Paypal, Google Pay, Apple Pay, banking phone applications etc. To date, there has been no consolidated platform for recording, querying and reporting only. I.e. there has not yet been a powerful enough database application from which to perform market intelligence.

The most proficient apparatus for the collection of commercial transactional data for SEEDEP is the Payment Card Industry (PCI) transaction recording devices such as EFTPOS terminals and debit card or credit card phone, applications and banking, phone applications.

They represent the application side, data entry side of the SEEDEP database. Server side is where the platform truly performs at a commercially distributive level. It must be capable of being queried by any commercial or government or entity or student user, particularly with accounting software such as Xero.

The database may perform a left join between the inner-join of the central database and user's own personal transaction history in the context of location. Context may include the database application on a device at home, or at a shopping complex, digital information panel. That may include tracking a customer's pre-purchase, product sampling behviour prior to selecting a final purchase basket or product outer-join. See Xerqon blog article Showroom™ Shopping & Procurement Business Strategy.

Most customers would be businesses which would like to determine their past, present and future market positioning with their customers and against their industry rivals. The payment card industry would garner the information by bank generated data. That must lower or reverse the card facility, fee structure for EFTPOS terminals, or more practicably, the fees must be recognised as inclusive of a deposit for baseline, market intelligence report, similar to those once produced by Telstra's Sensis.

The chief operators are likely to Mastercard, Visa and American Express.

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